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Every booking through a platform costs you 15 to 30 percent commission. Hotelmark is becoming the system where you build a proper site on your own domain, no technical skills, no agency needed. You fill in a dashboard, we handle everything technical. Flat monthly fee, more direct bookings.Booking and Hostelworld are fine as a shop window: they bring in people you would not have reached otherwise. But once they know your guest, you pay commission again every time that guest comes back.It flips that order around. The guest finds you through the platform, but books directly on your site next time, on your terms. According to the CBS, the Netherlands counted over 3,842 hotels with 51.7 million guests in 2024. Outside the Randstad, many of those businesses leave direct revenue on the table.Since 2024, you are allowed to be cheaper on your own site than on Booking. Read why that is the biggest lever in years.
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