Catarina Ilumina

Fully Organic Lighting Brand with 65% Profit, 146k Followers

by Brigitte Grant

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Apr 26, 2026 E-Commerce

decorative lighting direct to consumer home decor

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About

Catarina Ilumina is a Brazil-based premium direct-to-consumer e-commerce brand specializing in decorative and technical lighting, with a focus on pool illumination, outdoor living, and architectural projects.Key Highlights:Asset-light model: No inventory holding (dropship/direct ship), minimal working capital needs, and established supplier contractsOrganic growth: 146,000+ Instagram followers, 70M+ video views, $0 spent on paid advertisingHigh profitability: 64% profit margin over the trailing twelve months, averaging ~$7,000 monthly profit on ~$11,000 monthly revenueGlobal reach: International shipping to the US, Europe, and Latin AmericaTurnkey operations: Documented SOPs, registered trademark, and transferable supplier contracts