Chasely — a calmer way to chase invoices

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Founder retained equity: 25–30%, with a full CTO roleChasely is a pre-revenue SaaS platform designed to help businesses manage overdue invoices and follow up with customers more consistently. It addresses a familiar problem for accounting firms and other businesses with an established client base: invoice chasing is often spread across accounting software, spreadsheets, email and staff reminders, making it easy for follow-ups and payment promises to be missed.Chasely brings that work into a focused workflow: users can see which invoices need attention, prepare and edit reminder emails, schedule or queue follow-ups, and record replies, promises to pay, notes and payments. Accounting firms could use it for their own receivables or explore offering it to their small-business clients.Implemented foundations include account creation and recovery, protected accounts, persistent invoice and activity data, reminder drafting and scheduling workflows, email queue processing, subscription checkout configuration, and an admin portal for billing settings.The planned subscription model is free for up to five successfully sent reminders per month, then £19 per month for unlimited reminders. This is a proposed pricing model; the platform has no sales or revenue to date. Stage and growth potential Chasely is pre-revenue, and no sales or marketing activity has been undertaken. The buyer will have the opportunity to validate demand, reach customers through an existing client base, and shape the product’s commercial direction.