Ergonomic Wellness DTC Brand

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About the BusinessEstablished Direct-to-Consumer (DTC) e-commerce brand operating in the ergonomic wellness and pain-relief category. The business has built genuine brand equity through custom-designed product pages, 7 curated SKUs, and a proven Meta advertising engine — differentiating itself from the 95% of templated dropshipping stores in this space.Launched in November 2025, the business has generated consistent month-over-month growth across 8 months of trading. Full financial transparency available under NDA.Key Financials (8 Months)- Total Revenue: $67,360- Total Net Profit: $26,208- Net Profit Margin: 38.9%- Gross Profit Margin: 60.3%- Average Monthly Revenue: ~$8,420- Average Monthly Net Profit: ~$3,276- Trailing 3-Month Avg Net Profit: ~$4,586/month- Average Order Value: $82.00- Total Orders: 813+Business Highlights- Custom-coded Shopify Liquid across all 7 product pages (not templated) — represents 40–60 hours of professional design work- Clean Meta ad account with zero bans, strikes, or restrictions throughout trading period- 30+ tested and scaled Facebook/Instagram ad creatives available in transferable library- 4.7–4.8 average product ratings across the catalog- Payments run exclusively through Shopify Payments — clean financial reconciliation across all months- Chargeback rate under 1%Product Portfolio7 branded SKUs targeting neck pain, back pain, coccyx relief, lumbar support, posture correction, and spinal decompression. Top 2 SKUs contribute 65% of revenue, remaining 5 provide diversification.Traffic & Marketing- 60% revenue from Meta paid (Facebook + Instagram)- 40% from direct/organic + Google Search- No TikTok, no Amazon (untapped growth channels)- Sessions to date: 100K+ across trading periodOperations- Fully remote and relocatable- 30–45 minutes daily commitment- Shopify + AliExpress via DSers order automation- 3–4 established suppliers- No inventory, no warehouse, no teamWhat's Included in the Sale- Domain name- Fully-built Shopify store with all custom code- Meta Pixel transferable to buyer's Business Manager- Complete creative library (30+ ad assets)- Full supplier list with contacts and pricing (post-LOI)- 15-page Operations Handbook (SOPs)- Custom design system with editing documentation- Instagram and Facebook social accounts- 30 days of dedicated post-sale supportGrowth Opportunities- Email flow optimization (currently basic)- SMS marketing (not implemented)- TikTok Ads expansion (untapped)- Google Ads (brand + shopping)- Amazon FBA for top SKUs- Q4 seasonal push potential (2–3x monthly revenue)- Private label transition for top SKUs- 3PL fulfillment for faster shippingImportant Disclosures- 8 months trading history (Dec 2025 – Jul 2026)- AliExpress-based supplier network (no exclusivity contracts)- Meta Business Manager is agency-owned (does not transfer with sale — but pixel, creatives, audience data, and 30-day setup support DO transfer)- 1.78% repeat customer rate (pain-relief transactional buying)- Approximately 60% Meta ad dependencyReason for SaleCurrent owner is redirecting focus and capital into a private label venture that requires upfront inventory investment and dedicated operational attention.Serious inquiries only. NDA required for full financial and operational disclosure. Business URL and detailed data package will be shared privately with vetted buyers.