Established Men’s Grooming Brand, 40+ Stockists

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KEY HIGHLIGHTS • Established New Zealand men’s grooming brand with a market-ready flagship product• Approximately 37 existing barber and retail relationships• 20+ additional barbers currently waiting for stock to be delivered• 250+ finished units of inventory included• Retail price of $24.99 NZD with approximately $2.50 production cost per unit• Developed formula, branding, packaging and barcodes• Existing Shopify store and domain• Registered business with supplier and manufacturing setup• Existing retail/consignment system and documentation• Fully organised business systems, including Google Sheets tracking stock, retailers, contacts and operations• Professional product photography, advertising creatives and marketing assets• Existing TikTok and Instagram presence• Established barber, influencer and affiliate marketing strategy• Significant opportunity for New Zealand and international expansion• Future opportunity to introduce additional grooming products• Buyer avoids the time and cost of building a brand and product from scratchThe business has already completed the difficult early-stage work: product development, branding, packaging, manufacturing, ecommerce setup, retail acquisition and marketing infrastructure. The next opportunity is scaling sales and distribution.OPERATIONSThe business operates as a hybrid retail and direct-to-consumer men’s grooming brand.Revenue can be generated through:• Barber and retail stockists• Direct-to-consumer Shopify sales• Influencer and affiliate sales• Future wholesale and distribution partnerships• Expansion into additional grooming productsThe existing retail model primarily uses consignment, allowing barbershops to stock the product with limited upfront financial risk. Under the current arrangement, retail sales are approximately split 50/50 between the retailer and the brand.The day-to-day operation is relatively straightforward. Core activities include managing online orders, communicating with retailers, replenishing stock, contacting potential new stockists, creating social media content and managing marketing.The business can be maintained with a relatively low weekly time commitment, particularly while operating at its current scale. A new owner looking to actively grow the business would naturally spend more time on sales, marketing, content and retail expansion.The business does not require employees, physical premises or specialised equipment to operate.CUSTOMERSThe target customer is primarily men looking for an easy-to-use styling product that provides texture, volume and a natural-looking matte finish.Customer acquisition channels include:• Barber and retail distribution• Shopify e-commerce• Social media• Short-form video content• Influencer marketing• Affiliate partnerships• Product demonstrations and haircut transformation content• Organic referralsThe current customer base is primarily domestic, with the ecommerce infrastructure capable of supporting international expansion.The retail network of approximately 37 barber and retail relationships provides an existing distribution foundation. However, sell-through and repeat-purchase data are still developing, so the network should be viewed as a valuable distribution and relationship asset rather than as a proven recurring-revenue base.A major opportunity for the new owner is to improve customer retention, build repeat purchasing and develop a stronger direct-to-consumer customer base.FINANCIALSThe business has been built with attractive product-level economics.Current indicative economics:Retail price: $24.99 NZDEstimated production cost: approximately $2.50 NZD per unitCurrent inventory: approximately 250 finished unitsCurrent retail model: approximately 50/50 consignment splitAt the current retail price, the brand receives approximately $12.50 per unit under the existing 50/50 consignment arrangement before other business expenses.The business is still in its early commercial stage, meaning the primary opportunity is to increase sales volume rather than optimise an already mature revenue stream.Financial performance should therefore be assessed alongside the assets being acquired: inventory, product formula, branding, ecommerce infrastructure, supplier setup, marketing assets and existing retail relationships.The business has significant capacity for growth without requiring proportional increases in product development or setup costs.ADDITIONAL NOTESThis business is being sold because the next stage requires a stronger focus on scaling distribution, sales and customer acquisition.The majority of the initial development work has already been completed:Product → Formula → Manufacturing → Packaging → Branding → Ecommerce → Retail Relationships → Marketing InfrastructureThe buyer is acquiring the complete foundation rather than simply purchasing physical inventory.The sale includes the developed brand, existing inventory, product formula, packaging and branding assets, ecommerce infrastructure, social media assets, supplier/manufacturing setup, documentation, marketing materials and existing retail relationships.A future Sea Salt Spray product is also being developed as a potential expansion opportunity, although it is not currently part of the active product range.The ideal buyer would be an existing grooming company, barber supply business, distributor, ecommerce entrepreneur, marketer or operator who can leverage the existing infrastructure and accelerate growth.