Filmgrail

Deshawn Zulauf 1 month ago

The "immersive digital experiences" phrase is doing a lot of heavy lifting here. What does this actually do that a cinema's website doesn't already handle? Feels like enterprise software dressed up in vague marketing speak.

Albertha Rath 1 month ago

honestly curious what "immersive digital experiences" actually means here. is this AR stuff in the lobby, personalized trailers, gamification? the description is pretty vague on what the actual product is. also wonder how this plays with the ticketing platforms that already exist - fandango, atom, whatever the cinema chain apps are. are you replacing those or integrating? bc getting theaters to switch their entire stack seems like a tough sell when they're already locked into contracts with the big players. the "intelligent marketing tools" part makes sense tho. most independent cinemas have pretty weak digital marketing game and could use help there. but how much does this cost vs just hiring someone to run facebook ads?

Thurman Reinger 1 month ago

The notion that immersive digital experiences will magically sell more tickets seems overly simplistic, as if the primary issue with flagging ticket sales is a lack of flashy websites rather than broader industry trends or competition from streaming services.