Swap For Wellness

About

Swap For Wellness is a complete wellness product built on one idea: small, realistic swaps instead of restrictive diets or overwhelming protocols.Most projects listed for sale are code with no content. This is the opposite.The hard part, the original writing, the working app, the eBook and the brand, is finished.WHAT'S INCLUDEDThe appA working web app with six free food categories: Breakfast, Snacks, Lunch, Dinner, Beverages and Sweets. Accounts, favourites, search, a subscription upgrade flow and an audio player are all built. Built in Dreamflow, a no-code platform, so content is edited visually with no development skills needed.Pro Teir of AppThe subscription tier is structured, priced and working: $49/year or $4.99/month with a 7-day trial. Six categories are in place, Calm, Movement, Pantry Swaps, Kitchen Swaps, Low Tox and Routines, with the paywall and upgrade flow built.Two of the six need additional content before launch (calm & movement). I've left that deliberately open so you can shape the paid tier in your own voice rather thaninherit mine.The contentOver 60 individual swaps, each originally written and researched. Every swap follows the same structure: what to swap from, what to swap to, why it's better, and practical tips. This is the part that takes months and it's done.The eBookA complete companion eBook and cover design, written and formatted, ready for Amazon KDP or direct sale.The lead magnet"8 Swaps to Get Started", a designed PDF built for email list building.The brandA 7-page brand guidelines PDF covering colour, typography, logo usage, photography direction and tone of voice. Plus logo files: the mark and full lockups in SVG and PNG across five colourways, stacked and horizontal, with app icons and favicons.Both fonts are SIL Open Font License. Free for commercial use, nothing to license, no ongoing cost.PhotographySix category photographs, sourced from Unsplash under a licence permitting commercial use, with sourcing direction documented so future images stay consistent.AudioAn original guided meditation with a working in-app player.LegalDraft health disclaimer, privacy policy and terms of service, written for Australian law and ready for professional review.Launch planA written launch guide covering the first 90 days step by step, plus a transparent revenue model showing unit economics and what different subscriber numbers actually yield. Assumptions are stated so you can substitute your own rather than trusting mine.The domainIncluded, transferred to your registrar at completion.Social handles@swapforwellness on Instagram and the matching Facebook page, both registeredand brand-consistent. No audience yet, but the exact-match handles are secured,which matters in a category where good names go early.WHO THIS SUITSA nutritionist, health coach, naturopath, wellness practitioner or wellness influencer who already has an audience and no digital product to sell them. Someone building a portfolio of small online businesses. Anyone wanting to enter the wellness space without spending six months writing content and creating the app from scratch first.The audience is women aged 40 to 60 who feel tired, inflamed or overwhelmed by conflicting health advice. Large, underserved, and highly motivated.HANDOVEREverything lives in one business email account with an attached drive. You get the login and you have the entire business: files, accounts, brand assets, legal drafts and documentation. The domain transfers to your registrar, the Facebook page transfers via admin access, and remaining account logins are handed over directly.Two weeks of email support included after handover.HONEST DISCLOSUREThis has not launched. There is no users and no revenue. It is sold as a finished product ready to launch, not as an operating business, and the price reflects that.I'm selling because I received a promotion at work and I am doing a lot of AI work for the business, which means I don't have the bandwidth or brain capacity to continue with this project, I would rather someone take this forward than have it sit unused.