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I work in technical sales, and one of the most frustrating parts of the job happens before any selling begins. It is the time spent searching through Google, directories, trade-show lists, and spreadsheets—trying to figure out which companies might actually need a product and why. This is even harder for smaller manufacturers. They may make a great product but still struggle to identify relevant buyers outside their home market. The usual approach is to join another marketplace, wait for enquiri...
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