Willow Mutt

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Willow Mutt is an early-stage dog-wellness brand and Shopify/content asset focused on calming routines, separation anxiety education, enrichment, and dog wellness.I’m selling because other projects now require my time and attention. This is an opportunity for someone who can consistently develop the existing foundation.The proposed package includes:WillowMutt.com, paid through May 2028.The Shopify store and eligible theme configuration.22 published educational articles totaling approximately 39,000 words, with SEO metadata and feature images.Assignable Willow Mutt brand materials, original copy, and operating documentation.Selected creative files where transfer rights are confirmed.One 60-minute handoff call and seven days of clarification support.Potential development paths include further content growth, affiliate partnerships, stronger product sourcing, bundles, and email marketing. The buyer summary includes category and keyword-demand research; these are opportunities, not forecasts.Shopify is currently on Pause and Build, so checkout requires reactivation. Google Merchant Center is suspended for a policy/misrepresentation issue. Supplier arrangements and third-party asset rights require revalidation. Instagram account transfer is not included as a guaranteed asset.This is a digital asset sale, not a sale of the seller’s underlying legal business. The final agreement will specify included assets and exclusions.Asking US$2,750, open to reasonable offers. Buyer summary and supporting records are available to serious buyers. Secure escrow preferred.