PLOTT. — 3D City & Building Editor

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A city people can explore, create in and comeback toVirtual worlds need more than open space. They need reasons to explore, things worth creating and a commercial model that fits the experience.PLOTT. brings those elements together in a browser-based 3D island city. Instead of placing advertising around the experience, the concept makes businesses part of it: branded buildings, commercial plots and destinations people can discover as they move through the city.The product is built around three audiences:Visitors explore the city, discover buildings and businesses, and see what other people have created.Residents choose plots, place buildings and customize their appearance, giving them a personal presence within the city.Advertisers can become destinations rather than banners, with branded properties and a dedicated portal designed around managing their presence.The intended commercial loop is straightforward: an interesting city attracts visitors; personal creation gives residents a reason to return; that activity creates opportunities for advertisers. Revenue could then support further development and new districts.